Lily Gardénia

Lily embodies female empowerment with a touch of aspirational perfumery. She doesn’t just exude power—she radiates charisma, always seeking the extraordinary. In charge of her own story, she turns the ordinary into something magical. Visually, we highlight the sophistication of gardenia and lily, warm golden tones, and a minimalistic, elegant, and refined aesthetic.

Role: art direction

Client: O Boticário

Agency: AlmapBBDO

With: Edu Vares, Giovanna Castro

Photos: Andreas Heiniger and Nicole Heiniger