#ElasLáEmCima
Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and to meet the women in charge of flying the plane.
Role: original concept and art direction
Client: Azul Airlines
Agency: Isobar Brazil
With : Andrea Siqueira, Dogura Kozonoe, Airton Dias, Lucas Madu, Rafael Barbaroti, Leticia Pereira
Director: Thiago Zanato
Somos a companhia aérea com mais mulheres pilotos #LáEmCima. Mas, sabemos que esse número ainda precisa melhorar. Por isso, no mês da mulher, preparamos uma iniciativa para inspirar as futuras gerações. Assista e compartilhe. #ElasLáEmCima