#ElasLáEmCima

Do you know that only 2% of commercial flights pilots are women? Azul Airlines, a Brazilian airline company wanted to change that. Since it is the airline company with the majority of women as pilots up there, Azul Airlines created a project that, in flights where the pilots were women, children would be invited to visit the pilot cockpit and to meet the women in charge of flying the plane.

Role: original concept and art direction

Client: Azul Airlines

Agency: Isobar Brazil

With : Andrea Siqueira (ECD), Dogura Kozonoe (ECD), Airton Dias (CW), Lucas Madu (CW), Rafael Barbaroti (AD)

Director: Thiago Zanato