The Update

Gamers will do basically everything to ensure a better performance. Some of them even appeal to jury rigs in a desperate attempt to make the computer handle the longest game battles. If the New Odyssey comes to update the way gamers play, why not update their complete HQ? Well, that’s exactly what we’ve done.

Role: original concept and art direction

Client: Samsung

Agency: Isobar Brazil

With: Andrea Siqueira, Dogura Kozonoe, Ricardo Diniz, Airton Dias, Lucas Madu, Rafael Barbaroti

Director: Rodrigo Zanchini