Father’s Day

O Boticário celebrates the bond between fathers and their children. Inspired by the contemporary use of bandanas, this piece moves effortlessly between the masculine and the playful, blending style with care and presence. More than an accessory, it becomes a symbol, a soft thread that connects generations and makes love visible, from father to child.

Role: art direction

Client: O Boticário

Agency: AlmapBBDO

With: Fábio Girardi