Father’s Day

O Boticário celebrates the bond between fathers and their children. Inspired by the contemporary use of bandanas, this piece moves effortlessly between the masculine and the playful, blending style with care and presence. More than an accessory, it becomes a symbol, a soft thread that connects generations and makes love visible, from father to child.

my role
art direction

client
O Boticário → 2025

agency
AlmapBBDO

with
Fábio Girardi